Introduction
As a pet retailer, you are familiar with the strong bond between pet parents and their furry companions. This bond has led to a rise in pet ownership over the years, with more households welcoming pets into their lives. The pet industry has seen significant growth, with pet spending exceeding $72 billion annually. While online pet supply shopping is on the rise, as a pet retailer, you can still offer a unique shopping experience that sets you apart from online and big-box stores.
Understanding the needs and desires of today’s pet parents is essential for succeeding in the competitive retail landscape. By staying informed about the latest trends, you can identify new opportunities to enhance your retail presence.
Emphasis on Pet Food Quality
Pet parents are increasingly concerned about the quality of pet food they provide to their furry family members. They prioritize foods with whole food ingredients, responsible sourcing, and transparency in ingredient origins. Opting for brands that prioritize high-quality nutrition and ethical sourcing, such as family-owned companies, has become a trend among pet parents. Additionally, pet parents are looking for pet foods made in the USA, humanely sourced proteins, and products free from antibiotics and hormones.
- Whole food ingredients list that makes sense
- Transparency on where each ingredient comes from and responsible sourcing of ingredients.
- “Made in the USA” should be printed on the bag
- Hearing stories about these companies, and how they built their reputation on providing high-quality nutrition, excellent value
- Responsible sourcing of ingredients.
- Humanely sourced proteins that are free-range, with no antibiotics or hormones used.
Collaborating with family-owned brands that emphasize these values can drive growth opportunities for your retail business.
Rise of Pet Tech
The pet tech industry is experiencing rapid growth, with a wide range of gadgets and devices designed to enhance the lives of pets and pet parents. From smart pet doors to pet activity trackers, these innovations offer convenience and valuable insights into pets’ daily activities. In 2018, the pet tech industry was valued at $565 million and is projected to reach $1 billion by 2023.
As a bricks-and-mortar retailer, you have a unique advantage in selling pet tech products. Many shoppers prefer the in-store shopping experience as it allows them to interact with products before making a purchase. Take advantage of this preference by showcasing pet tech gadgets in your store and offering hands-on demonstrations to customers.
Customer Experience and Engagement
As a pet retailer, you know the importance of understanding the needs and desires of today’s pet parents. To set yourself apart from online and big-box sellers, creating a unique and engaging shopping experience is key. Here are three key trends that can help you enhance customer experience and drive engagement:
Pet parents want to know what’s in the food
Pet parents consider their furry friends as part of the family and are increasingly conscious about the quality of pet food. They prefer foods with whole food ingredients, transparent sourcing, and a focus on quality and nutrition. Stocking up on family-owned brands known for these qualities can help you meet the demands of pet parents seeking high-quality products.
Pet tech is growing
The pet tech industry is booming, offering a variety of gadgets designed to enhance pet care. From smart feeders to activity trackers, pet retailers have the opportunity to tap into this market by providing these innovative products in-store where customers can see, touch, and experience them firsthand.
Customers are seeking retail experiences
In a competitive retail landscape, creating memorable shopping experiences is essential. By offering unique services such as self-serve dog washing stations, subscription services, grooming, and training, you can attract and retain customers looking for added value and exceptional service. Consider hosting events, seminars, and pet-friendly gatherings to foster a sense of community among pet lovers and differentiate your brand from larger competitors. By staying attuned to these key trends and focusing on customer experience and engagement, you can strengthen your retail presence and build lasting relationships with pet parents.