Date: October 14, 2019
Are you eager to create a buzz for your cozy pet shop? Searching for inspiration for Small Business Saturday 2019 on Nov. 30? Let’s dive into some exciting, pet-themed promotions that will beckon pet parents through your doors on this significant day for holiday shopping.
Why Small Business Saturday is Perfect for Pet Lovers
Let’s address any lingering doubts about whether Small Business Saturday suits your shop. Consider this: in the U.S., there are a staggering 30.2 million small businesses. Moreover, a whopping 104 million shoppers participated in Small Business Saturday in 2018, collectively spending a substantial $17.8 billion. The trend of including pets in the holiday gift-giving frenzy is unmistakable, with about 95% of pet parents including their beloved furry companions in their festive shopping lists.
So, seize the spotlight! Merge the groundswell of support for small businesses with the profound love for pets, and Small Business Saturday emerges as the ideal platform to ignite extra excitement among your customers.
Irresistible Strategies for Small Business Saturday
1. Door Buster Deal: Too Good to Miss Out!
Kick things off with an attention-grabbing door buster deal! Slashing prices on enticing pet items serves as a powerful incentive to draw people in. For an added sense of urgency, consider limiting these irresistible prices to specific hours during the shopping day. Remember, if you have a loyalty program, extend special Small Business Saturday deals to your cherished customers.
2. Collaborate with Like-Minded Businesses
Strength lies in unity. Team up with fellow small businesses in your community for cross-promotional opportunities. Share coupon bag-stuffers, and mutually promote each other through social media shout-outs.
3. Gift Guide: Simplifying Shopping for Pet Parents
Your ultimate goal on Small Business Saturday is to encourage pet parents to shop. Make their experience seamless by crafting a curated guide to the finest pet gifts. Whether in print or digital form, your handpicked selection can showcase deluxe pet beds, innovative pet tech gadgets, stylish pet outerwear, engaging toys, wholesome treats, and anything else that enhances the well-being and joy of pets.
4. Festive Photo Ops with Santa
Unleash the holiday spirit by offering pet parents the chance to capture themed images for their festive cards and social media. Consider setting up a station in your shop during Small Business Saturday. If securing a real Santa is tricky, opt for a holiday-themed photo booth adorned with backgrounds, costumes, and props. This not only delights your customers but also furnishes you with a treasure trove of content for social media promotion.
5. Engage on Social Media
Besides scheduling promotional posts beforehand, showcase your profound community ties. Invite pet parents to share what they adore about your store, and feature their photos and testimonials on social platforms. It’s a delightful way to underscore the invaluable contributions of small businesses like yours to the local economy and social tapestry.
6. Treats Galore
Nothing forges connections like food! Arrange mouthwatering trays of dog biscuits alongside delectable snacks for humans and steaming carafes of hot chocolate. Pro tip: Elevate the display to Instagram-worthy status by incorporating a charming sign bearing your shop’s name and a nod to Small Business Saturday.
7. Giving Back with a Giving Tree
‘Tis the season of giving and remembering the less fortunate, including homeless pets in the community. Install a giving tree in your shop and collaborate with a local shelter or rescue organization as the beneficiary, commencing on Small Business Saturday. Watch as the tree blossoms with decorations throughout the holiday season, adding an extra dose of warmth and goodwill.
When it comes to shining bright on Small Business Saturday, emphasize what sets you apart. Your store boasts premium products, personalized service from passionate individuals, and a commitment to not subjecting anyone to pre-dawn shopping frenzies for great deals. And let’s not forget the treats awaiting your visitors!
Small Business Saturday isn’t just a shopping day; it’s a celebration of community, pets, and the unique charm of independent businesses. Embrace the spirit of the day, engage with your customers, and watch your pet shop flourish!